Every domain name that is home to a certain website has an IP address assigned to it. So, what is this IP address ?? It's the real address of a website or server. But if these IP addresses are the real address of a website and the server who's hosting it, why don't we use them all the time ?? Due to the inherent difficulty associated with remembering long IP numbers like 18.104.22.168, domain names were developed. Thus, we refer to www.google.com instead of 22.214.171.124
In shared web hosting there are literally hundreds of websites sharing one single web server. As mentioned, this basically means that all of the websites assigned to a specific web server will share the same IP address. Apart from reserving IP addresses, this behavior also has some other advantages i.e. it simplifies the technical aspects of hosting your website. Why ?? Because, instead of having a unique IP address for every domain, they can all share one IP address. The fact that they all share the same IP address makes it easier for the technical team to manage and maintain the servers.
On the other hand, the actions of others sharing the server can affect your site and cause problems. Why ?? Because if someone sharing your IP address happens to get in trouble for spamming or scamming, your IP can get banned or blacklisted. Moreover, you may not even know it until your site starts to disappear from search engines or until your e-mail start getting blocked by ISPs......
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